HOW DOES IT WORK?

WatchITgrow uses various types of data starting with satellite data combined with e.g. weather data, soil data, IoT data and field data provided by the grower. WatchITgrow allows growers to access and store large amounts of data via a personal account. These data will be combined using new technologies such as big data analytics and machine learning to provide growers with more timely and personalized advice.

The data of the user remain property of the user at all times and will not be shared with third parties unless the user explicitly gave permission. VITO, as an independent party, guarantees full data privacy, data security and data access.
Main principle in this setup is that the user can indicate whether or not he wishes to share his data, which data he wants to share and with whom he wishes to share this data. The user can revoke or change any of the decisions at any time.

If the owner of the data approves, certain data can be used for scientific research in order to develop new features which will be made available to the users again via the WatchITgrow platform.